Full AWS Practitioner Certification Question

A global news outlet hosts a multilingual dynamic website using a set of Amazon EC2 instances behind an Application Load Balancer (ALB), all located in the us-west-1 Region. Visitors from Europe and Asia are reporting noticeable latency when accessing the site. The company wants to deliver content more quickly to users worldwide while still using the same backend infrastructure in the original Region. The content should be responsive to users language preferences, but the company wants to avoid duplicating infrastructure in multiple Regions. Whats the most effective solution to reduce latency and support international users?